Unfortunately they have not covered the Indian Bloggers - something I am sure Text100 India would be thinking of doing (will check on that soon). Nevertheless the survey is quiet useful for PR professionals looking to start engaging with the bloggers.
The new media space in India is really picking up and it is becoming increasingly important for PR agencies to start engaging with online news aggregators, professional bloggers and online news portals. Just to put things in perspective - today a leading Indian news portals Business section news has higher readership than all the editions of ET put together and it's archived and searchable.
So lets see what the survey has to say:
- Bloggers expect the PR person to know what they blog about (not very different from a typical journalist from traditional media) - Know us and our blogs they say
- Don't just send us press releases - they welcome one-to-one engagement and expect some unique news element - (again a typical journalist trait)
- Here is a differentiator - bloggers are willing to engage with anyone in the company who has an understanding of the business/news you are pitching for - this gives the PR person something to work with
I have engaged with some of the leading bloggers in India and I found their requirements to be more or less the same - all you need to do is genuinely read up their blogs first and understand what they like to write about - I have personally found my engagement with bloggers much more useful as they have a strong understanding of the subject and can sometimes share important industry information which can be extremely useful.
You can find the detailed survey findings here:
http://www.scribd.com/doc/3732769/Text100-Blogger-Survey-2008
No comments:
Post a Comment