I have been planning to start a diary of my experiences in the field of Public Relations in India for sometime but somehow never managed to take out time or lets say I just couldn't think of a way to start. But today I have finally decided to start with a simple post on my first blog - 'PR Sherpa'.
Zeroing down to PR Sherpa was quiet a task by itself . I wanted to have a title which will not only reflect the content of the blog but would also give me the flexibility to share my experience in PR as a Sherpa (The term sherpa is used to refer to local people, typically men, who are employed as guides for mountaineering expeditions in the Himalayas, particularly Mt. Everest. ) Which i think gels perfectly well with a PR practitioners as the role of PR professional is quiet similar - each client assignment is nothing less than climbing the Mt. Everest.
(Sherpas are highly regarded as elite mountaineers and experts in their local terrain, as well as having good physical endurance and resilience to high altitude conditions. However, a sherpa is not necessarily a member of the Sherpa ethnic group. Sherpa generally act as porters on Everest expeditions.) Which also depicts the role of a PR person, which is to play behind behind the scene and help his/her clients to reach the peak.
I also thought of 'PR Tales' as a title - the PR Industry is full of interesting tales but then decided against it as I wanted to start something more meaningful which will off course have tid-bit of gossip of the industry for sure.
Lets see how this effort shapes up and hopefully I should be able to post something interesting and usefull 3-4 times a week - that's the target I have set for myself for now.
Zeroing down to PR Sherpa was quiet a task by itself . I wanted to have a title which will not only reflect the content of the blog but would also give me the flexibility to share my experience in PR as a Sherpa (The term sherpa is used to refer to local people, typically men, who are employed as guides for mountaineering expeditions in the Himalayas, particularly Mt. Everest. ) Which i think gels perfectly well with a PR practitioners as the role of PR professional is quiet similar - each client assignment is nothing less than climbing the Mt. Everest.
(Sherpas are highly regarded as elite mountaineers and experts in their local terrain, as well as having good physical endurance and resilience to high altitude conditions. However, a sherpa is not necessarily a member of the Sherpa ethnic group. Sherpa generally act as porters on Everest expeditions.) Which also depicts the role of a PR person, which is to play behind behind the scene and help his/her clients to reach the peak.
I also thought of 'PR Tales' as a title - the PR Industry is full of interesting tales but then decided against it as I wanted to start something more meaningful which will off course have tid-bit of gossip of the industry for sure.
Lets see how this effort shapes up and hopefully I should be able to post something interesting and usefull 3-4 times a week - that's the target I have set for myself for now.
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