This is probably a little late but still if you can then you should atleast send a DVD of Hancock movie to your clients. And I am not saying this because it’s a great movie but because there are some subtle messages that I am sure everyone in PR would want to send to their clients.
For all those who have not seen Hancock yet, the movie is about a super human being who is one of his kind on the planet and though he does his bit to protect the citizens from the crime, he is actually quite messed up – he is shown as a complete loser, with no idea of his past, and he always ends up getting bad press for his actions. And that’s when he meets a public relations professional Ray whose life is saved by Hancock.
Ray decides to help Hancock out and explains him how he is super hero who should get the respect and love of the people he protects. And that’s where I thought that it was a brilliant concept which should help the PR industry on the whole – ‘Even Super Heros Needs PR’, what more can PR industry ask for.
But that’s not the only thing – the movie goes further and there are lessons to be learned – it clearly highlights that the PR person should really be able to understand the client’s problem and connect with him/them and the client also needs to believe in his PR consultant. Just like Ray and Hancock did.
Clients need to understand that doing one right thing and nine wrong things will not get them good press even if they have the best PR person managing their mandate to cover up for his/her client. If they want good press, become super brands, then they also need to do the hard time just like in the movie Ray advices Hancock to turn himself in to the police and say that he will return as a better person.
And Hancock genuinely changes himself and becomes a super hero whom everybody likes – which goes to prove that PR can only work for you if you are genuinely good and have something unique to offer – People don’t even respect a super hero if he is not genuinely good – so Brands or companies trying to get mileage for a one off good deed in press can be rest assured that they won’t go too far.
So the message to the client is:
If you want good press and want to become super brands – then have faith in your PR consultants, be genuine in your efforts, don’t take any short cuts, its hard work but it pays off in the long run – just like it did for Hancock in the movie.
And hey lastly all those PR people who have been struggling to explain to their parents and friends what is it that they really do – show them the movie Hancock and may be they might just understand.
For all those who have not seen Hancock yet, the movie is about a super human being who is one of his kind on the planet and though he does his bit to protect the citizens from the crime, he is actually quite messed up – he is shown as a complete loser, with no idea of his past, and he always ends up getting bad press for his actions. And that’s when he meets a public relations professional Ray whose life is saved by Hancock.
Ray decides to help Hancock out and explains him how he is super hero who should get the respect and love of the people he protects. And that’s where I thought that it was a brilliant concept which should help the PR industry on the whole – ‘Even Super Heros Needs PR’, what more can PR industry ask for.
But that’s not the only thing – the movie goes further and there are lessons to be learned – it clearly highlights that the PR person should really be able to understand the client’s problem and connect with him/them and the client also needs to believe in his PR consultant. Just like Ray and Hancock did.
Clients need to understand that doing one right thing and nine wrong things will not get them good press even if they have the best PR person managing their mandate to cover up for his/her client. If they want good press, become super brands, then they also need to do the hard time just like in the movie Ray advices Hancock to turn himself in to the police and say that he will return as a better person.
And Hancock genuinely changes himself and becomes a super hero whom everybody likes – which goes to prove that PR can only work for you if you are genuinely good and have something unique to offer – People don’t even respect a super hero if he is not genuinely good – so Brands or companies trying to get mileage for a one off good deed in press can be rest assured that they won’t go too far.
So the message to the client is:
If you want good press and want to become super brands – then have faith in your PR consultants, be genuine in your efforts, don’t take any short cuts, its hard work but it pays off in the long run – just like it did for Hancock in the movie.
And hey lastly all those PR people who have been struggling to explain to their parents and friends what is it that they really do – show them the movie Hancock and may be they might just understand.
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