Apple Rock Event - The Buzzzzz....

Innovation is central to everything that goes with the Apple brand. So when a cult brand like Apple decides to host an event - they ensure that there is enough buzz which is generated before the event. The latest buzz doing the rounds which has got everyone excited is the Apple Rock Event scheduled for september 9th 2008.

All the world media and blogworld is busy speculating about this Apple event and everybody is expecting a new product launch - most likely to be around the iPod.

How do they manage to generate this kind of buzz - well its not just their products - like I said, innovation is central to everything they do. Take a look at the invite which was sent out as mailers to the media and all the bloggers.


Its just a plain simple invite which just says lets rock with the silhouette of man jumping in the air (synonmous with Apple iPods) hooked onto to his iPod.

No over the top message, no other details and the Company is tight lipped about what they intend to do..So you can either be there or miss it at your own expense.

I looked over for some of their past event invites just to share the uniqueness of APPLE event invites...

Apple is truly a master when it comes to generating Buzz...we all try to use innovative invites but its never really tied to one central essence for which the brand stands for.. may be we can take a leaf from this and be genuinely innovative with everything we do.